Privacy Policy

Soft Start is built by Apptimize Inc. ("we", "us"). This policy explains what data the Soft Start iOS app collects, how it is used, and the choices you have. The short version: your plans live on your device, we collect as little as possible, and we never sell your data.

What stays on your device

Your tasks, steps, routines, wins, energy check-ins, notes, and settings are stored locally on your iPhone. We do not run user accounts and we cannot read your plans. If you delete the app, that data is deleted with it.

AI features

When you use Brain Dump or Break It Down, the text you enter (or the transcript of what you said) is sent securely to our AI processing partner to generate task suggestions. This content is used only to produce your result and is not used to train AI models. Voice transcription for Brain Dump happens on your device using Apple's speech recognition; only the resulting text is sent for processing.

Analytics

We use Mixpanel to understand how the app is used in aggregate, for example which features are most helpful. Analytics events include things like "focus session started" and never include the content of your tasks, brain dumps, or notes. You can use the app fully without creating any account.

Purchases

Subscriptions and purchases are processed by Apple and managed through RevenueCat, which receives an anonymous identifier and your purchase state so we can unlock Pro features on your device. We never see your payment details.

Permissions we may ask for

• Microphone and speech recognition — only if you use voice Brain Dump. Transcription happens on-device.
• Calendar — only if you enable calendar awareness. Events are read on-device to adjust your energy budget; they are never uploaded.
• Notifications — only if you enable gentle reminders. We never send guilt-trip or marketing pushes.

Every permission is optional, and the app works without them.

What we never do

• We never sell or rent your data.
• We never show ads or share data with ad networks.
• We never read the content of your plans.
• We never require an account to use the app.

Data retention and deletion

Because your content lives on your device, deleting the app removes it. Analytics data is retained in aggregate form. To request deletion of any data associated with your anonymous identifiers, email us and we will handle it within 30 days.

Children

Soft Start is not directed at children under 13, and we do not knowingly collect personal information from them.

Changes

If we change this policy, we will update this page and the date above. Meaningful changes will be highlighted in the app.

Contact

Questions about privacy? Email apptimizeinc@gmail.com. We read everything.