The day planner for brains
that don't do rigid plans
Soft Start turns messy thoughts into a gentle, realistic day. It plans around your energy, hands you one tiny first step, and rescues your day with one tap when things slip. Built for ADHD brains.
For iPhone. $49.99 a year with a 3-day free trial for new subscribers, or $9.99 a month.
"I know exactly what I need to do. I just… can't start."
If that sentence lives in your head, Soft Start was built for you. Not another to-do list that punishes you for being human. A planner that works on your worst days, not just your best ones.
Everything is designed around one question
"Does this still work when executive function is at zero?" If the answer is no, it doesn't ship.
Brain Dump
Pour out messy thoughts by typing or talking. AI turns them into clear tasks with friendly names and honest time estimates. You approve everything first.
Break It Down
Any scary task splits into tiny steps under 10 minutes each, with the easiest one marked "start here". Starting is the whole battle. We help you win it.
Energy-aware planning
A quick morning check-in asks how your battery is. Every task costs energy dots, and a gentle bar warns before your day gets unrealistic.
Now & Next
The top of your day always shows exactly one thing. Never a wall of tasks. Just what's happening now, with a soft countdown.
Rescue My Day
Day went sideways? One tap kindly replans what's left and suggests what to let go of. No red badges. No overdue pile.
Wins, not streaks
Finishing, showing up, and letting go all become wins. Your "days shown up" count only ever grows. Gaps never erase anything. This is the anti-streak.
Calm focus mode
A full-screen timer with a soft progress ring and your current step. It follows you to the lock screen and Dynamic Island.
Calendar-aware
Meetings stay meetings, and they quietly shrink today's energy budget so your plan stays honest about the time you actually have.
What people are saying
Real reviews from the App Store.
Makes daily planning feel easier
"Really enjoying how simple and easy to use this planner is. The layout feels clean and the soft-start approach makes planning the day feel much less overwhelming. I especially like that it helps break things down into manageable steps instead of making the schedule feel complicated. A useful app for anyone looking for a calmer, more structured way to organize their day."
Really good app
"It helped me plan and organize my day efficiently"
How Soft Start fits alongside other ADHD tools
Different ADHD tools solve different parts of the day. Here is where Soft Start fits if you have tried visual timelines, habit timers, or task breakdown tools:
vs. Visual timelines (Tiimo, Structured)
Visual timelines are great when you want tasks mapped to specific hours. Soft Start is for days when strict hourly schedules feel too rigid: it plans around your energy budget and replans in one tap when the day slips.
vs. Habit step timers (Routinery)
Routine timers shine for fixed daily sequences. Soft Start includes saved routines (with shorter versions for low-energy days) plus voice Brain Dump and AI steps for messy, one-off tasks.
vs. Single-purpose helpers (Goblin Tools, Focusmate)
Instead of switching between separate breakdown, timer, and body-doubling tools, Soft Start keeps tiny first steps, an "I'm stuck" helper, a calm focus ring, and camera-free Focus Together in one place.
Our promises to your brain
- No streaks. Ever.
- No red badges or overdue piles.
- No guilt-trip notifications. Quiet days get silence.
- Rescue My Day is always one tap away.
- Three days free on the yearly plan. Cancel any time.
Soft Start is one subscription with everything in it: unlimited AI, voice capture, routines, widgets, and planning ahead. $49.99 a year with a 3-day free trial for new subscribers, or $9.99 a month. Never a weekly subscription.